Turning Hospital Fears into Positive Experiences

This series is designed to help parents manage specific aspects of bringing up a child with a different learning path. We’ll be looking at what parents, specialists and people with diabetes have to say about living with the condition.

We’d initially planned to cover the difficulties faced by diabetic children learning how to use needles on a daily basis. But kids with many conditions face a common fear of medical setting. So we spoke to Esther Wang, an entrepreneur and inventor, whose innovative approach to children’s health education is having an impact in hospitals around the world.

Explain Away the Fear

Esther Wang wanted to design a product that would answer this specific need expressed by hospitals in Singapore: when kids are brought into hospitals, they are usually scared. She started by immersing herself in hospitals and watching kids interact there.

Her first conclusion what that most of the fear stemmed from a lack of understanding of medical procedures. Children needed more than words and explanations, they needed an experiential approach. She started testing ways children could learn and understand the purpose of their visits. The challenge was to turn healthcare moments into experiential learning.

There was also another issue at hand: when children don’t understand medical procedures, they can feel hostility towards medical staff, or betrayed by their parents.  This needed to change. “Family ties should grow stronger through these experiences,” says Esther, not weaker. Similarly, it’s easier for medical practitioners to work with kids who understand they are all on the same team. They too, need to have a positive relationship with the child, albeit a very different bond.

Rabbit Ray pack

That’s how Rabbit Ray was conceived. Rabbit Ray is more than a blue plastic toy with health-related gadgets: it’s an invitation to play and learn. There’s a whole process of using Rabbit Ray that allows children to go from being passive and scared to willing and active participants in their care. And it’s simple.

How Rabbit Ray Works

Rabbit Ray is a cross between a doll and role play. Essentially, it is a doll: kids immediately reach out to play with the cool looking Rabbit. The sleek bunny opens up to reveal medical instruments which can be used on Ray to explain major medical acts. Vaccination, blood sampling, intravenous drips and more can be experimented directly on Ray. So he is a medical doll which doctors and nurses can use to explain what will happen to the child. They learn by watching medical acts performed on Ray.

The great power of dolls is that they can be used to role play. “When children are put into the position of injecting Rabbit Ray, they get to play the star and the medical person,” says Esther. This can lead to vital interactions. “Telling the child that Rabbit Ray is scared – like he might be -, helps the child empathise with the nurse or doctor.” So that when the child gets the same medical act performed on himself, he will find it easier to cooperate. Cooperating will feel like being part of a team, rather than passively subjecting to a scary event.

Kids playing with Rabbit Ray
Kids playing with Rabbit Ray

Last but not least, Rabbit Ray was designed for a variety of clinical scenarios – from emergency with a high volume of patients, to the quiet moments during a patient’s hospitalization. Explanations can be given in just one minute or turned into a 30-minute game. Moreover, Rabbit Ray is certified according to Europe Safety Standards and strict clinical infection control standards. Ray is easy to wipe down in record time, which helps for fast transitions.

Real Situations Rabbit Ray has Saved the Day

As we’d initially wanted to focus on diabetic kids who need to learn how to perform medical procedures on themselves, Esther talked us through the specifics. “The needle is very realistic, but it’s made out of a tiny straw“, she explained. “This means they can use it as a practice needle on themselves, as they learn to get comfortable.” In essence, children can practice how and where to inject themselves insulin, without the actual scary needle. “Touching the fake needle conveys a lot that words cannot.”

Rabbit Ray is also great for special needs kids. A special needs school in Singapore used Rabbit Ray to explain the upcoming vaccination campaign, and they were thrilled with the results. The children – juniors – were relaxed and happy, many of them even hugged the doll after the shots, and the headmistress intends to use Rabbit Ray all year long to explain health-related subjects. Generally speaking, Rabbit Ray’s multisensory approach could help children affected by conditions ranging from autism to sight loss.

Happy Nurses with their Rabbit Rays

Most often, Rabbit Ray is used 45 hospitals in 11 countries, mostly with children fighting cancer. The bunny is fun and uncomplicated. It helps ensure kids in hospitals stay just that: kids.

Esther Wang and the Joytingle team are recognised globally as the Global Winner of the Shell LiveWIRE Top Ten Innovators Award (2015). Now she hopes she will be able to bring this resolutely humane innovation to more kids all over the world.

Additional Links

Looking for some of our sources? Check them out. And send us more by commenting below: 

  • Rabbit Ray is available on Irisada, here.
  • Rabbit Ray on the web: here 
  • A short TV report by News Channel 7 WJHG.com.
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Mélie Aboul-Nasr

Mélie is an English and French language writer who has worked in consulting and social entrepreneurship. She helps Irisada develop relevant content for carers and customers.

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